I had body image issues before I started reading mags like Cosmo – but reading Cosmo made my body image worse.
Staring at Photoshopped models hurt my self-esteem. It was frustrating that none of their models looked like me, and most of the clothes they advertised or featured in their spreads wouldn’t fit or flatter me. I thought that there was obviously something wrong with my body.
Before I started reading Cosmo, I was already perpetually in pursuit of the “skinny” physique that all the fashionable clothes fit. After reading fashion rags, I started feeling like women’s magazines were selling me more body image issues than I went in with, and I was definitely buying into them.
The magazines were so saturated with ads for lipsticks and eyeshadow and diet pills that I felt awful after I finished every issue. I was buying the products the columnists recommended and spending a lot of money on items that promised a sexier smile, or a thinner, more toned body. None of it made me feel a shred better about myself.
So I stopped buying the magazines.
When I quit reading those rags, I was no longer in pursuit of the best teeth whitening product or the next natural, herbal weight-loss supplement. I no longer felt like I needed the newest trend in nail polish or dresses or shoes. I felt a lot better as a woman, and my wallet felt a lot better, too.
I started reading a different kind of magazine, instead – men’s magazines.
The content in men’s magazines is a lot different than women’s. Not all of it is focused on fashion. I love Esquire because they have serious long-form journalism – you don’t get that in a woman’s magazine! They have a column filled with smart political commentary. They still have celebrity interviews. Their recipes look delicious, and I’ve come across some very helpful pull-out guides – I can tie a tie now. That’s a skill.
The marketing in men’s magazines is different, too. I know I’m not Esquire’s target market and I love it. I love that I’m not being pandered to in their advertisements. In fact, I have nothing wrong with staring at a TAG Heuer watch ad featuring Leonardo DiCaprio.
Maybe if more women knew about all those things, they’d start reading Esquire, too.
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Do you read magazines? What’s your favourite magazine and why? Leave me a comment!